Oferta wygasa za:90 dni
Tryb pracyZdalna
Rodzaj umowyKontrakt B2B
Tryb rekrutacjiRekrutacja stacjonarna
About the project
Support global and local marketing teams in planning, executing, and optimizing integrated B2B marketing campaigns.
Managing marketing programmes and campaigns end-to-end – from strategy development and audience targeting to content activation, campaign execution, performance analysis, and optimization recommendations.
Your responsibilities
- Support local markets in creating, activating, optimizing, and measuring marketing campaigns based on defined objectives and KPIs.
- Manage integrated B2B marketing campaigns across multiple channels from planning through execution and performance evaluation.
- Advise markets on how to leverage available content assets across different campaigns and customer journeys.
- Support audience selection, segmentation, and targeting strategies.
- Contribute to message house development and ensure the right messaging is delivered at each stage of the marketing funnel.
- Localize existing content assets and support the creation of new content pieces aligned with customer needs.
- Recommend appropriate go-to-market channels across paid, earned, shared, and owned media.
- Guide agencies in adapting content and campaign materials to meet audience and campaign objectives.
- Support markets in developing landing pages with engaging customer journeys and clear storytelling.
- Design and optimize marketing automation email flows and lead nurturing journeys.
- Create and analyze campaign reports using analytics platforms such as Adobe Analytics.
- Translate campaign data into actionable insights and optimization recommendations.
- Analyze previous campaigns to identify gaps across awareness, engagement, and conversion stages.
- Recommend improvements, content opportunities, and calls-to-action to attract and convert relevant audiences.
- Support coordination of selected Tier 1 programmes together with local markets.
Our requirements
- Several years of experience managing integrated B2B marketing campaigns.
- Proven ability to plan, execute, and measure campaigns across multiple channels, including digital, content, events, and marketing automation.
- Strong understanding of B2B digital marketing tactics, including email marketing, content marketing, paid media, SEO, audience segmentation and personalization.
- Experience optimizing campaigns based on performance data and business objectives.
- Proven track record of running lead generation campaigns and delivering measurable results.
- Experience working with marketing automation platforms, especially Pardot / Salesforce or similar tools.
- Knowledge of CRM processes and lead management.
- Experience using analytics platforms such as Adobe Analytics or Google Analytics.
- Ability to interpret campaign performance data, identify trends, and provide recommendations for improvement.
- Experience directing agencies and creating marketing materials such as case studies, reports, presentations, digital content, social media materials.
- Ability to develop compelling customer journeys and storytelling across the marketing funnel.
- Experience creating content strategies tailored to B2B audiences.
- Practical experience using AI tools to support marketing activities, including content creation and optimization, audience segmentation, campaign personalization, predictive insights, intent data analysis.
- Understanding of AI search / generative search and how content strategies can be adapted to improve discoverability.
- Ability to use AI-driven insights to improve audience targeting and campaign effectiveness.
- Experience developing and executing ABM strategies, particularly 1-to-few campaigns.
- Ability to align marketing and sales teams around high-value B2B accounts.
- Experience creating personalized content and orchestrating multichannel account-based journeys.
- Experience in the food & beverage manufacturing industry or other industrial B2B sectors.
- Experience working in global organizations with multiple local markets.
- Experience collaborating with international teams and external agencies.
- Strong communication, stakeholder management, and project coordination skills.
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