Oferta wygasa za:18 dni
Tryb pracyHybrydowa
Rodzaj umowyUmowa o pracę
Tryb rekrutacjiRekrutacja stacjonarna
Wymiar etatuPełny etat
BranżaMarketing / Reklama / PR
Your responsibilities
- Develop and implement growth strategy for assigned brands to drive brand sales, market share growth and brand equity
- Conduct market analysis to identify growth opportunities, risks, and competitive positioning, create and execute respective action plans (Where to Play and How to Grow)
- Identify, develop and launch relevant product innovations and channel-specific packs
- Develop and execute brand activation plans to achieve brand growth, market share and financial KPIs
- Lead price analysis and price changes
- Develop brand positioning and brand assets (e.g. creatives, POSm, educational materials) to drive awareness and trial/recommendation among consumers and healthcare professionals (pharmacists, doctors)
- Analyze brand performance and create mitigation plans to achieve planned results
- Together with cross-functional teams (such as Trade Marketing, Sales, Expert Marketing), create strong launch plans, trade plans, HCP activation plans
- Prepare annual media plans, monitor and analyze the effectiveness of media campaigns
- Create, execute and update product artworks for assigned portfolio
- Reliable, data-based demand planning of assigned portfolio
- Manage brand budgets, ensuring efficient allocation of resources and adherence to financial targets
Our requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 3+ years of experience in brand marketing, with a strong focus on FMCG or consumer healthcare
- Proven experience in brand management, brand strategy, and new product development and launches, media planning (including digital media)
- Growth mindset, ability to inspire and motivate teams
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- High financial acumen, understanding of P&L
- Familiarity with consumer and market researches
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across functions
- Creative mindset with a passion for consumer insights and innovation in marketing strategies
- Exceptional project management skills with a track record of managing multiple priorities and deadlines
- English proficiency (regular contact with Global Marketing team)
- Proficiency in MS Office (Excel, Powerpoint)
- Driving license B
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Dodatkowe informacje
We’re growing and hiring!
We are expanding our footprint in Health & Beauty and are looking for Brand Manager with a flair for new product development, will drive the growth across Pharmacy, E-commerce, and Mass Market channels.
Join our Stada Poland Consumer Healthcare Unit – home of Nizoral, Orofar, Cholinex.
We are looking for talents with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. We are pleased to get to know you better. Please use our online portal to submit your application: jobs.stada.com
Klauzula informacyjna